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Aishwarya leds the Marketing of PAA

Of course, it was not Amitabh Bachchan who plays the character of Auro in Balki’s upcoming flick ‘Paa’, but a child artiste playing young Amitabh in the film who fell from Vidya Balan’s shoulder, creating commotion on the sets of the film.

Sources close to production unit reveal that the particular sequence required Vidya Balan to carry the young Amitabh (played by a child artiste) on her frail shoulders (Vidya Balan weighs only 45 kg, while the child artiste was also of the same weight). Though, it seemed rather a Herculean task for a person of Vidya Balan’s weight to carry the child of equal weight, she volunteered to complete the shot.

Initially, everything was going in accordance with the plan, but after some time there was a loud bang and Vidya, along with the young Amitabh Bachchan, was seen tumbling on the ground. Abhishek Bachchan plays Auro’s father in the flick.

Though Vidya Balan was lying on the ground and everybody rushed to help her stand, the gutsy lady refused to back out of the sequence. She again tried to carry the boy and finally okayed the particular sequence to the satisfaction of director Balki.

In fact, Vidya Balan, who will be working with Big B for the first time in her bollywood career, was over-excited with the opportunity and did not want to leave any stone unturned in her effort to give a realistic and perfect shot for the film. Vidya Balan plays Abhishek Bachchan’s wife and Amitabh Bachchan’s mother in the film.

It may be recalled that Amitabh Bachchan’s character of Auro in the film suffers from a rare kind of genetic disorder called progeria. The disease causes premature ageing of an individual, leading to graying of hair etc at very young age.

To portray the character of Auro realistically, Amitabh Bachchan had to take the help of specialist technicians from Hollywood. In fact, Amitabh’s new look in ‘Paa’ consists of eight pieces of clay, which were especially fitted on the facial contours of the actor. Finally, these eight pieces of clay had been made into one by special electronic spray.

The buzz doing the rounds in the industry is that Aishwarya Rai Bachchan, Big B’s daughter- in- law, has taken charge of the marketing strategy of ‘Paa’ and has been attending all meetings of creative team. Sources close to Bachchans say that Ash wants ‘Paa’ to succeed at the box office at all cost, and hence has been personally supervising everything.

Another reason for Aishwarya Rai’s interest in ‘Paa’ is said to be the sagging fortunes of ‘ABCL’. Aishwarya wants to revive the Bachchan’s banner in big way through this big film. The film is due for release on Dec 4 and first look of Big B has already created enough buzz….seems Aishwarya’s first step has succeeded , what say??

Aishwarya Rai beats Beyonce

Eva Mendes has been voted the most desirable woman in the world. India’s Aishwarya Rai Bachchan beat

the US pop star Beyonce in the most desirable women’s poll. The poll, which was conducted by the top men’s portal AskMen.com, has Ash in the 48th position whereas Beyonce made it to the 50th position, incidentally the last slot. The voters were to select their ideal partner online based on the intelligence, ambition and charisma. Others to have made it to the top 50 list are Anne Hathaway, Scarlett Johansson, Angelina Jolie, Rihanna, Heidi Klum and Jessica Alba.

HAPPY 36TH BIRTHDAY AISHWARYA RAI

From the time when Salman Khan used to beat the crap out of you.

To you dating Vivek Oberoi and SOOOOOOOOO denying it over and over again.

To your ultra glam controversial fake wedding with Abhishek Bachchan.

And your stupid catfight with Rani Mukherjee when you yourself know that you took her sloppy seconds (Vivek and Abhi). And mind you she WAS your best friend in the film fratenity. And you took away her ex lovers. Tsk Tsk Tsk.

And for publicly acknowledging your undying "love" for your father-in-law with such incestuous undertones that disgusted the shit out of us.

And for keeping us very excited with a fuller lip, smaller eyes, bloated yet rigid face and denying that you ever went under the knife.

And for going to Hollywood and speaking with a fake accent and going on and on and on and on about your Loreal shit.

We love to hate you. But it is your birthday and we promise not to say anything bad to you for the next one week at least. We will try. Happy 36th Birthday Aishwarya Rai!!!

Aishwarya Rai jumping from shoot to shoot

Aishwarya Rai Bachchan is certainly keeping busy shooting for her two newest films, Endhiran with Rajni and Mani Ratnam’s Ravana. In fact, she is having to jump from one shooting schedule directly into the next.

Right now she is in the forests of Kerala shooting with Abhishek for Ravana but starting the 18th she will be rushing off to Chennai to shoot scenes for Endhiran . A source said, “Presently the shooting of Rajni starrer mega budget film, Endhiran is going on but the portions that are being shot don’t require Aish. But from 18th December onwards some really important sequences of Endhiran are going to be shot in and around Chennai. Aish will be present with the Endhiran unit till month end post which there will again be a break for a few weeks.”

Abhishek will be going back Mumbai after the Ravana schedule and once Aishwarya is done with Endhiran seems the two will go on a much need

Aishwarya Rai Sizzles on Filmfare magazine cover

Bollywood star Aishwarya Rai Bachchan ushered in her 36th birthday with family members and close friends here today.

"We have also just brought in Aishwarya's birthday and wished her love and happiness and a long prosperous life. It was just the family," the actress's father-in-law mega star Amitabh Bachchan wrote on his blog posted in the wee hours of the morning.

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LUX AD SOAP FOR RS .25 CRORES- AISH AND ABHI IS TOO MUCH !!

Abhi and Ash didn’t choose just any product to endorse either; the Bollywood power couple set their eyes on "Lux Soap!" The beauty product was first launched in India in 1929 and was branded as "the beauty soap of film stars."

In the ad Aishwarya plays a naughty trick and Abhishek was memerized and can’t seem to resist her. Aishwarya will be seen in a seductively naughty avatar as she pulls a prank on her husband. Sources reveal that Aishwarya is looking extremely beautiful in the ad while Abhishek looks dashing. The commercial captures Bachchan Jr’s enchantment with his wife, as she gets naughty with him.

Yeah- like that's such a good pitch for an ad. They say sex sells, but this sex makes me dizzy, with aish twirling around like a mad witch.

Aishwarya has a super-busy shoot schedule ahead

Aishwarya Rai sure has a crowded year ahead, having signed movies with filmmakers Vishal Bhardwaj, Rituparno Ghosh, Abhinay Deo and Vipul Shah. And the actress says each of these films is equally challenging and "special" to her. The former Miss World has something unique to say about each movie and filmmaker. "Ritu-da and I have agreed to work together again after ’Chokher Bali’ and ’Raincoat’ in Bengali and Hindi respectively. Our next film together is a bilingual. And very challenging," said Aishwarya. "As for Abhinay Deo’s film it’s got me and Abhishek (Bachchan) in it. But it covers a territory very different from what audiences have seen in ’Guru’, ’Dhoom 2’ and ’Sarkar Raj’. Abhinay’s film is also very different from Mani Ratnam’s ’Raavan’. It’s a special challenge to work with my husband because we’ve to make sure we don’t repeat ourselves," the Bachchan daughter-in-law added.

The ’super-busy’ star is also looking forward to working with Akshay Kumar after a long time in Vipul Shah’s next movie. "It’s something that Vipul, Akshay and I haven’t done before. The last time Akshay and I came together in ’Khakee’ we played almost antagonists. This time we’ll hopefully play a more compatible couple," Aishwarya laughed. So why the sudden flurry of activity this year? "These are projects with directors whom I’ve wanted to work with for a long time. To say no to them when we both are so keen to work with one another seems inappropriate," she explained. A project audiences are awaiting is the one where Aishwarya teams up with filmmaker Vishal Bhardwaj for the first time.

"Vishal and I have wanted to work together ever since he was the music composer on a project that got shelved. We had promised one another that I’d star in his film whenever he turned director." Right after his directorial debut with children’s film "Makdee", Vishal had offered Aishwarya a film called "Timbuctoo", but it got shelved. "I was very impressed by Vishal’s work. But he insisted that we’ll work together only when he finds the absolutely right project. That has finally happened. Vishal has bounced the script off me. And we both feel this is the right project for us to come together." The project will go into production by the year-end.

Aishwarya Rai wants to have Babies

Bollywood's

reigning queen aka most beautiful woman in the world Aishwarya Rai let slip a
teeny weeny bit of information in a TV interview late last night.
Apparently
Aishwarya and hubby Abhishek, after being married for four years are now ready
to have a bunch of kids.

"Of course, babies, motherhood obviously" she said, "God willing it is an
absolute gift. God bless when it is meant to be and of course we are looking
forward to it and we will definitely cherish the experience."

Ash also talked about balancing marriage and work and how hectic her life
has become. "I got married bang in the middle of a film," she said, "Five
years ago you would asked me this question I would have never imagined this
would have happened. I would have said I would wrap-up my work, take a couple
of months off, pamper myself and then gotten married. But there I go bang in
the middle of a historical piece."

Ash is now officially the highest paid Bollywood actress as she appears in
Rajnikanth's upcming sci-fi romantic flick 'Robot'. She says that she has
always been a fan of Rajni and that shooting for 'Robot' was extremely
exciting "Firstly because we've all grown up watching Rajinikanth films and
all those moves – it's been exciting, everyone around me was excited about me
working with him. So that got infectious. The first time he made a subtle move
– the kind that we see on television or in spoofs – I almost let out a chuckle
and thought, 'Oh my God! I have seen this moment right here. I just saw a
Rajini moment!' I was beeming throughout."

Although unlike the current trend, Ash has no interest in IPL. "We have not
thought or discussed it at all" she asserted.

Aishwarya Rai Hot look on Jade Magazine

Aishwarya Rai – Jade Magazine (November 2009). Aishwarya Rai features on the cover of Jade Magazine’s latest edition. It seems right now creativity is at low with this magazine, everywhere we are seeing duplication of past cover, we have already seen people magazine cover with Aishwarya Rai which was also copied from past now this time Jade also, despite being there 1 Anniversary cover they copied Aishwarya Rai’s Verve Magazine Cover. Checkout Aishwarya Rai on the cover of Jade Magazine.

Aishwarya Rai is ‘Mistress of Talents’!

She had done before, she has done it now. Aishwarya Rai Bachchan had tried her skills in Kollywood and had delivered mind blowing performances in ‘Iruvar', ‘Jeans’ and ‘Kandakonden Kandakonden’ and went on to earn appreciation from South audience. Now, she is back again in Shankar’s magnum opus ‘Endhiran’ and ‘Robot’ in Hindi, with leading hero and Superstar Rajnikanth.

The movie team has found that this former Miss. World has exceptional grasping powers. She impressed all, including the Superstar, with her good hold on the Tamil language that she had mastered in a very short span of time. But Ash is only amused about it and said that regional languages were not a problem for her, at the same time she was not at all familiar with Tamil. The team were prepared to have re-takes while shooting the Tamil version but “she was soon rattling off the dialogues and getting hang of the emotions with equal skill in both the Hindi and Tamil takes. So much so that Rajni Sir was taken aback,” sources said.

Initially, it was said that she had easily learnt the ropes of Karate, which was necessary for her character in the movie.

Abhishek & Aishwarya on their naughty AD...

'Lux', the brand synonymous with beauty and film stars has created history by bringing together the Power Couple of Bollywood - Abhishek Bachchan and Aishwarya Rai Bachchan together for the first time ever on television in the new 'Lux' commercial.

Talking about her long standing association with Lux, Bollywood Diva, Aishwarya Rai Bachchan said, "I have been associated with Lux for past 10 years as a Global Brand Ambassador and this association holds a very special place in my heart. Shooting with Abhishek makes this Ad all the more special as it's our first commercial together and we had a great time shooting for it."

Commenting on the occasion, Abhishek Bachchan said, "We are happy and proud of the fact that we have done our first ever commercial for Lux. When we decided to do something for the first time together, it had to be special and stand for all the things that we believed in. The script drew me to the commercial and I liked the way Ash and my parts were incorporated - mischievous, soft and fun which brought out the vibes in the relationship that we share."

CHECK OUT: Aishwarya and Abhishek get naughty...

Speaking on the occasion Mr. Sudhanshu Vats, VP, Home Care & Skin Cleansing, HUL said, "Lux relaunch promises to give the consumers a never before luxurious bathing experience through a creamier lather leaving their skin soft and smooth. We have made improvements to every element of the mix - product, packaging and fragrance. Significant investment has gone into the product which contains 'fragranced beauty oils'. All of this is being communicated to the consumers through a unique yet distinctly Lux campaign where we have Abhishek Bachchan and Aishwarya Rai Bachchan coming together for the very first time in an advertisement. The advertisement has been beautifully shot and composed to an enduring musical score by Shankar-Ehsaan-Loy."

The new Lux AD has been directed by Stephen Mead from the London-based ad film production house Short Films. The Sufi inspired music score has been composed by none other than the melodic trio Shankar Ehsaan Loy. The couple has been styled by leading fashion designer Aki Narula with make-up done by Mickey Contractor.

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